Marketing Technique in Healthcare Services: A Narrative Review

Monika Zade; Yugeshwari R Tiwade; Shivani Shahu; Gulshan  Bandre; Sanket Surkar

doi:10.55489/njcm.150620243671

Authors

Monika Zade Datta Meghe Medical College, Datta Meghe Institute of Higher Education and Research, Nagpur, India
Yugeshwari R Tiwade Jawaharlal Nehru Medical College, Datta Meghe Institute of Higher Education and Research, Sawangi, India
Shivani Shahu Datta Meghe Medical College, Datta Meghe Institute of Higher Education and Research, Nagpur, India
Gulshan Bandre Datta Meghe Medical College, Datta Meghe Institute of Higher Education and Research, Nagpur, India
Sanket Surkar Datta Meghe Medical College, Datta Meghe Institute of Higher Education and Research, Nagpur, India

DOI:

https://doi.org/10.55489/njcm.150620243671

Keywords:

Healthcare Marketing, Marketing Technique, Social Media, PR Exercise, Digital Marketing, Advertising, Website, Print Media

Abstract

The marketing strategy used in tertiary care hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice. The methods are intended to increase the confidence and trustworthiness while giving them a unique and memorable experience. Digital marketing is one of the most critical marketing strategies for healthcare services. Social media, Search Engine Optimisation (SEO), and other powerful techniques are required to attract new patients and keep them interested in the hospital. Another strategy to encourage current patients to tell their friends about the hospital is to use patient referral programmes and word-of-mouth advertising. Implementing patient-centred services and individualized treatment is another tactical approach.

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